Straight up safety

Terms & Conditions


In these Terms and Conditions the following words and phrases shall have the following meanings.

“The Buyer” means the person, firm or company who purchases the Goods from the Company.

“The Company” means Logo Blue Ltd Trading as BeltUpp

“Contract” means the contract between BeltUpp and the Buyer which shall be deemed to incorporate these Terms;

“Goods” means any goods agreed in the Contract to be supplied by BeltUpp to the Buyer;

“Place of Delivery” means the place to which the Goods are to be delivered.

In these Terms, reference to any statute or statutory provision shall be construed as a reference to such statute or statutory provision as amended, modified, re-enacted or replaced from time-to-time.


You may have other rights granted by law including your statutory rights as a consumer, and these Terms do not affect those rights.

No binding contract will exist between us until we have accepted your order. Except as described below, you may not cancel any order which has been accepted by us.

All goods are sold subject to availability.

These terms supersede all previous verbal or written statements and agreements relating to the goods and/or services. All information contained in our sales literature or correspondence is provided for guidance only and does not form part of this contract, unless we agree otherwise with you in writing.

None of our representatives, agents or sales persons has authority to vary, amend or waive any of these Terms on our behalf and no amendment or addition to any of these Terms shall be deemed to have been accepted unless we agree otherwise with you in writing.

BeltUpp, office is at 12 Pipistrelle Drive, Market Bosworth. Nuneaton. Warwickshire. CV13 0NW. Tel 01455 293047.

Description of Good s and Services

A description of the goods is set out in the ‘order’ page on our website and any other documents referred to in our website. Whilst we will attempt to ensure that there are no changes to the goods to be supplied, it is possible that there may be some minor variations to the description and/or specification of the goods which arise by virtue of changes made by the manufacturers of the parts supplied which form part of the goods.


Unless otherwise agreed in writing – delivery of the goods will take place at the delivery address provided on the order form or the delivery address provided on the online order form. Every attempt will be made to deliver the goods within a reasonable time; however delivery may take up to 28 days depending on circumstances. BeltUpp cannot be held responsible for delays in the delivery caused by the manufacturer or any other third party. If delivery is not within the agreed time BeltUpp will arrange another time for delivery.

If for any reason (not due to our fault) you do not accept delivery of any of the goods in accordance with this paragraph then we may charge you an additional fee to cover any reasonable additional direct costs incurred by us as a result (including additional insurance, delivery, storage or similar charges).

Subject to the other provisions of these Terms, BeltUpp  shall not be liable for any loss, whether direct or consequential, economic or loss of profits or otherwise, arising directly or indirectly out of any delay in the delivery of the Goods nor will any delay entitle the Buyer to terminate or rescind the Contract unless the delay exceeds 120 days.

All goods dispatched to Uk mainland addresses will be charged and sent with the Royal Mail using their 1st class ‘signed for’ service.

Inspection of Goods

Risk in the Goods shall pass to the Buyer on delivery. Upon delivery of the goods you should carefully inspect them. If any of the goods are damaged or lost, please contact us to inform us of the problem and do not use the goods.


The price for the goods will be the price stated in our website. The price for the goods includes any value added tax payable.


Unless we agree otherwise in writing, you must pay to us the price for the goods when placing your order. Payments to us must be made in pounds sterling.

Contract Cancellation Rights

If this contract has been made between us by telephone or correspondence (including e-mail) without any face to face contact having occurred between us, then you will have a 7 day period from the date when the order is placed in which to cancel this contract. This right does not apply at any time after we have started to customize any materials (including manufacturing any goods) in accordance with your requirements or after we have started to perform any of the services (including installation).

Responsibility for ownership of Goods

You will be liable for any loss or damage to the goods from the time of delivery unless such loss or damage is caused by our negligence.

Resale of Goods

Goods are sold on the condition that they are not resold to the public.

Recording of  Telephone Calls

BeltUpp may record any telephone calls that you make to our customer service department mainly for training purposes.

Disclaimer of Warranty

There is no warranty either expressed or implied that the use of this product will eliminate the possibility of any injury that may otherwise occur. This is only for use with children over 15kg and approximately 4 years of age. It is an additional comfort and restraint mechanism and should only be used in conjunction with the existing adult belted system. Ensure the child seat is fitted correctly and safely before adding BeltUpp. The straps should cross in an ‘X’ pattern on the chest only. This product is designed to aid in the prevention of injuries by keeping the child in the correct position in the seat. We cannot be held responsible for any injuries that may occur through incorrect fitting of the seat or our device. Always replace child restraint mechanisms and additional attachments after an accident.

The information, services, and products contained in this site are provided “as is” without warranty of any kind, express or implied.

Limitation of our liability to you

These Terms set out the rights and obligations that apply where we supply goods to you. Please read them carefully before you place your order as you will be bound by these Terms if we accept your order. If you have any queries regarding these Terms (or the order form) please raise them with us as soon as possible and in any event before you place your order.


Important – Please Read this section:

Nothing in these Terms excludes or limits our liability for death or personal injury resulting from our negligence or any breach of the statutory implied terms as to title of goods or for fraud or any other liability which by law we are not permitted to limit or exclude.

Our maximum liability (and that of our employees, agents and subcontractors) to you in connection with any physical damage caused to your property through the negligence of us (or our employees, agents and subcontractors) will not in any circumstances exceed £10,000.

In all other cases, our total liability (including our employees, agents and subcontractors) whether in contract, tort (including negligence) and breach of statutory duty or otherwise will not exceed the price of the goods and services to which the claim relates.

In no circumstances will we (or our employees, agents or subcontractors) be liable to you for any business interruption, loss of use, loss of data, loss of profits, contracts, goodwill or anticipated saving

Our Responsibilities

We will meet our responsibilities under this contract within a reasonable time unless it is impossible for us to do this because of circumstances beyond our reasonable control. In particular we will not be responsible for delays caused by our suppliers.

Contract Personal to you

This contract is personal to you. Nobody other than you will be able to benefit from this contract. You may not transfer your rights or the benefit of any of the provisions of this contract to any other person without our prior written permission.

Our Right to transfer the contract

BeltUpp may assign or subcontract the contract or any part of the contract to any person, firm or company.

Your personal data

We will ensure that our employees, agents and sub-contractors shall, at all times, comply with the provisions of the Data Protection Act 1998 in relation to data received from you in relation to this contract and shall only process personal data received from you where necessary to fulfill our obligations under this contract.

Use of cookies

A cookie is a text-only string of information that a website transfers to the cookie file of the browser on your computer’s hard disk so that the website can remember who you are. A cookie will typically contain the name of the domain from which the cookie has come, the “lifetime” of the cookie, and a value, usually a randomly generated unique number.

When you visit our website we send you a cookie. Cookies may be used in the following ways:

  • To help us recognize you as a unique visitor (just a number) when you return to our website and to allow us to tailor content or advertisements to match your preferred interests or to avoid showing you the same adverts repeatedly.
  • To compile anonymous, aggregated statistics that allow us to understand how users use our site and to help us improve the structure of our website. We cannot identify you personally in this way.

Two types of cookies may be used on this website, session cookies, which are temporary cookies that remain in the cookie file of your browser until you leave the site, and persistent cookies, which remain in the cookie file of your browser for much longer (though how long will depend on the lifetime of the specific cookie).


The 12 month guarantee period begins from date of order of goods. The guarantee covers goods that have a manufacturing fault only. If this is the case, please return the goods to BeltUpp and we will replace them  free of charge. If you wish to return your goods for a refund, for this reason you need call 01455 293047 for a refund amount and return the goods, in good order. At this point we will consider refunding fully.

The cost of carriage and insurance is non-refundable.


Any communication between us regarding this contract that is required to be in writing must be sent by first class post or email. Any written communication will be treated as having been served on the person receiving it 3 working days after posting.

Head Office
Logoblue Ltd T/A BeltUpp
12 Pipistrelle Drive
Waterside Mede
Market Bosworth
CV13 0NW
Company reg. no. 07793170
VAT no. 151 3253 46